Identity Trust Pulse Podcast – How Email Intelligence Can Help With Identity Verification and Fraud Prevention
Email is more than just a digital ID, it’s also a valuable piece of personal data that can reveal a lot about an individual. The email address is a critical component of the online identity, and it can be used to identify patterns of behavior, purchase habits, and even fraud risk.
In the latest email intelligence database of our Identity Trust Pulse podcast, our Director of Fraud and ID Market Planning, Maanas Godugunur and Senior Product Management Director, Ian Griffin talk about how email intelligence can help with both identity verification and email fraud prevention.
Unlocking Insights with an Email Intelligence Database
As technology continues to evolve, so do the tools available for identifying fraudulent and risky emails and potential leads. The rise of AI and machine learning has elevated the capabilities of email address intelligence to the point where it is now a critical tool for marketers, sales teams, and even security professionals.
Email intelligence is a powerful tool that allows businesses to verify and enrich emails with rich data like job titles, industry, company size, and more. With the help of these advanced tools, marketers and sales teams can create hyper-personalized email campaigns and deliver the right messages to the right people at the right time. For example, knowing a prospect is the CEO of an organization with 500+ employees can help the sales team prioritize their efforts and increase the likelihood of conversion.…
Read more